Tap your list’s name at the top of the Lists tab and choose Manage Lists. It’s also in List Options (•••) and Settings → Lists. Tap + to make a list for a holiday, a trip or someone else’s groceries.

Give it a name, a Color and an Icon. The first color follows your app theme.

If you keep track of your pantry, turn off Purchases Update My Pantry for a list you shop for somewhere else, so what you buy on it doesn’t change what the app thinks you have. Running-low items always go on your main list.

To delete a list and what’s on it, swipe it to the left. You’re asked first. Your main list can’t be deleted.

Additional lists, and most list icons, require Premium.